Every year, Nashville Community Education attends the annual LERN conference to connect with other community education programs throughout the nation and learn about trends in our industry. This is a great professional development opportunity for the department. This year the annual LERN conference was in San Francisco, CA. We were also excited to attend the conference this year in order to receive our LERN Award. We were selected as a winner out of over 1000 nominees for Excellence in Website and Marketing. I was so excited for our department to be acknowledged and encouraged by the LERN award selection committee. We have been working extremely hard over the past several years to improve our overall brand awareness and create a strategic marketing strategy and it was definitely nice to have that work celebrated!
During the conference this year we learned a lot of great information on both traditional and digital marketing, as well as ways to build new partnerships and programs for the community. Here are some of my top takeaways from the conference:
- Digital Marketing is important but you have to make sure your marketing strategy is inclusive and not exclusive by using both traditional mediums as well as digital
- Give class pricing careful consideration
- Engage your community to understand the community needs and program accordingly
- Continue to try new and interesting classes
- Evaluate everything! Evaluate, evaluate, evaluate!
These are just some of the highlights from all the great information I learned at the conference. The LERN conference was a great experience, and I am excited to share this information with you and the department to make sure we keep learning and growing in the right direction.
- Lovette Curry – Lovette Curry, a Nashville native, earned a bachelor’s in Business Administration from Howard University in Washington, DC and a Juris Doctorate from the University of Southern California Gould School of Law in Los Angeles, CA. While working in education reform, government, and law, Lovette has honed her skills in policy development and implementation as well as community relations and program management.